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Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.
As we confront challenging economic and social times, it's crucial to recognise the pivotal role of PR in not only weathering the storm but also emerging stronger, opines Andrew McLachlan.
See which agencies and teams made the cut in the region's third edition of this esteemed awards programme.
After 20 years, Disney will shut its Lucasfilm studio in Singapore as its ongoing financial woes exacerbate.
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