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Chewing gum has pretty limited use: You unwrap it, chew it, spit it out, and throw it away. (Well, except if you’re MacGyver, who has been known to fix a blown fuse with a gum wrapper.) Membrane Boxes
British rocker Yungblud and sugar-free 5 Gum have found a new use for spent chewing gum: jewelry. It doesn’t seem to be a gag: The star partnered up with the Mars Wrigley brand and jeweler Greg Yuna to create a line of ice using Yungblud’s own saliva-filled gum, titled Masterpieces.
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Rafael Canton is Adweek's breaking news reporter for brand marketing.
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